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Always #LikeAGirl





Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing!

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

So tell us… what do YOU do #LikeAGirl?

For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls.
Find out more at http://always.com/en-us/about-us/supporting-puberty-education

Find out more at http://always.com/en-us/about-us/our-epic-battle-like-a-girl
Facebook – http://www.facebook.com/always
Twitter – http://twitter.com/Always
Instagram – https://www.instagram.com/always_brand

For information, tips and advice on being a girl from our partners at BeingGirl presented by Always and Tampax, watch their YouTube Channel: www.youtube.com/beinggirl

44 thoughts on “Always #LikeAGirl”

  1. The perception of this is crazy if you were to re-release/remake this video from 2019. Would we add transgenders into this?, would everything be more offensive? Would it turn out with way more backlash?

  2. 2:48 Bruh, boy or girl, that’s not how you swing a baseball bat

  3. Selena4 Eva says:

    Lol this took me back to 6th grade (I’m in 8 now) and our teacher showed us this video, boys and all. Until the end of he video when it said “always”, the guys started sniggering and took it form a whole different perspective.

    🙄

  4. Yo Momo says:

    Okay find then. But don’t act mad when I say you do something like a man. Also I a lot of the times people say that stuff because yah! Men are usually better at it. If you got the worlds best men’s boxer and the worlds best women’s boxer, I would bet on the man. If you got the fastest guy in the world and the fastest women, I would bet on the man.

  5. Titan says:

    this video is so cringy

  6. Decker Moy says:

    I’m mean the throw like a girl one where the boys did was pretty accurate

  7. Møøndust says:

    THIS IS A TAMPON AD IM NOTT SKSNSM

  8. ButterkeksHD says:

    im sorry but

    where was the difference?

  9. joshiwuhh says:

    Dakota really annoyed me for some reason, that fighting one had me dead.

  10. Haji Me says:

    That was . . . great really ! You explained the stupidity of Humans wanting to change things for the worse when I always wanted people to see life looks better when stop interfering with nature of the way things are

  11. Well physically men are stronger than their female counterparts

  12. Stripey Arse says:

    The mongs at Gilette should get these PR people to do their ad in 4 years time.

  13. His name is Goebbels and he approves of this message. Propaganda is deep with this one.

  14. alexn310 says:

    i love that there are so many inspirational videos for girls but really none for guys

    ahhh society

  15. esoxlee12 says:

    Gillette is owned by Procter & Gamble.
    Below is a list of other P&G brands to avoid.

    -Always menstrual hygiene products
    -Ariel laundry detergent
    -Bounty paper towels, sold in the United States and Canada
    -Charmin bathroom tissue and moist towelettes
    -Crest toothpaste
    -Clancy's Potato Chips, Stackerz, etc…
    -Dawn dish washing
    -Downy fabric softener and dryer sheets
    -Fairy washing up liquid
    -Febreze odor eliminator
    -Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
    -Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
    -Head & Shoulders shampoo
    -Olay personal and beauty products
    -Oral-B inter-dental products, such as Oral-B Glide
    -Pampers & Pampers Kandoo disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand.[2]
    -Pantene hair care products
    -SK-II beauty products
    -Tide laundry detergents and products
    -Vicks cough and cold products

  16. LINDA OZAG says:

    You go GIRLS!!!! Show 'um all!

  17. Its funny because thats how the majority of women and girls do run, throw, catch, fight… Men are stonger than women on average and can naturally do all of those things better… Nice try though angry lesbians

  18. Peter Conner says:

    More nice helpful stuff from proctor and gamble.. why not bully like a girl? I've seen what your gender is capable of.

  19. Peter Conner says:

    Why don't you pick on something that's really bad for women…like say Islam.

  20. Peter Conner says:

    Why don't you like men. Gillette. You are a toxic brand

  21. Peter Conner says:

    ladies don't buy Gillette.

  22. isa t says:

    I come back to this ad once in a while… Usually when I feel like my place in the world as a girl is being challenged by that of a man. Or when I doubt myself whether I can do something in my very male dominant career. I can do it BECAUSE I am a girl, not in spite of it.

  23. JoeSexPack says:

    Don't believe your own eyes. Women are equal athletically to men, & most all other ways, a TV ad said it's true.

    Women, don't let feminists brainwash you into hating femininity. Be happy & proud as feminine women.

  24. Boy behaving like girl is equally bad when girl behave like a boy. This is just nature. Unnatural thing are ugly

  25. Peter Conner says:

    You fell on your wilkinson sword

  26. zyzyz lack says:

    I get your trying to break a stereotype, but stereotypes are not really a problem

  27. 0:20 please explain to me how you run like that

  28. Emil Hunter says:

    That's so dump. Please let the children be children and don't use it like Objekts for commercials.

  29. Sea says:

    Thing is, after puberty, male superiority kicks in so the term is like a man, not boy. And it is like a girl, not boy. A man is so ridiculously superior it is sad

  30. Nick Holden says:

    what's the name of the first blond girl you see in the video? This is for research, thanks for your help.

  31. JeaIous says:

    Feminism won’t change anything

  32. Aditya Goyal says:

    I wonder if at any point the team behind all this research into building the campaign said…but wait…The one's who are recipient to the "like a girl" statement are generally men. Anyways i guess they decided but its a Women Uplifting Campaign, doesn't have to make sense…
    Would've been better if they had got guys to break the negativity around the statement…and probably launched it under gillette. Would've been a way better campaign than their latest one

  33. No one thinks any of these things you morons

  34. K Smith says:

    Sooo…. Gillette couldn't seem to figure out how to gear a similar message toward men without insulting masculinity? I call bullsh*t.

  35. dodo sicko says:

    they're not trying to boost confidence , these are all actors and its clearly scripted , they're trying to suck in customers by appealing to feminist's , and a lot of girls are feminist so this probably worked magic . So it is cringe and its cringe that you think adverts are trying to boost confidence and derail harmful stereotypes , when in reality they exploit the already existing popular political views out there to get you to like they're brand.

    PS: also side note they're is a reason why there is a term " like a girl" , its because the average girls are usually physically weaker than the average boys so its just a silly term used as a joke or seriously sometimes by silly people just to describe someone doing something in a physically weak manner. And stereotypes exist because of many people in the stereotyped group represent the stereotype. That's pretty much it , doesn't go that deep and you should definitely not let it get you down because its not at all a personal or sexist attack on girls, unless you're a feminist and you see everything through a gender sensitive perspective.

  36. No one talks about sexism against men

  37. Why don't you direct this message to crossdressers and transsexuals who dress and act in a grossly inflated feminine way, almost like a caricature of stereotypical female?

  38. P & G products like Always & Gillette have the worst adverts ever.

  39. Went shopping today and proudly discovered three cheaper alternatives to P&G brands.

  40. Tamsyn Shaw says:

    Girl or boy u can be whatever ya want and do it however u like

    Now if u will excuse me I am going to lie down in my bed with a tub of ice cream doing nothing. 😂

  41. boycott Gilleette a toxic feminist cie

  42. Cs 123 says:

    Us girls can do whatever the f*** we want.

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